Brand Spotlight


The what

There are two different types of Spotlights in this section: Brand Spotlight for those brands that I just can't stop talking about, and The Small which will focus on a 'small thing' that is worth sharing when the brand itself doesn't quite fit the bill.

  

The why

2020 was a year like no other. Well, in our lifetime anyway. I needed a distraction and a sense of purpose; I wanted to do something positive with my time. So, I created Brand Spotlight as something of a passion project to make positive use of the additional time I had during furlough.

I began writing Brand Spotlight to give centre stage to those special brands out there, both new and seasoned. I soon found that without intention, the brands I chose often had a positive social impact. So going forward I plan to continue with this trend. As we approach the end of 2021 and I am back at work, the normal we used to know doesn't quite exist right now. We are still living in uncertain times, at the mercy of an invisible beast. So finding some positivity during these times and making the most of all those small, wonderful moments are important. I intend to pick up where I left off and revisit this passion project of mine.

I have always loved finding something special and then telling others all about it. So let's recognise and celebrate those brilliant brands outs there.

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